The standard was developed in collaboration with leading sustainability entities, including a professor of sustainability from Imperial College London as well as in-house team members led by the vice president of content and sustainability. ![]() The retailer vets and verifies all of the brands featured using the Guarantee Index found on its website and in its stores. Cork and natural wool fibers have also been used in the furniture throughout the space. Keeping with its sustainability efforts, all tables, countertops and millwork for the store were created using post-industrial-waste materials from Durat Palace and Plasticiet. to become B Corp certified and was also the recipient of a Drapers Sustainable Fashion award for Retailer of the Year in 2021. The company is the first online marketplace in the U.K. after New York City, and we have seen such a strong appreciation from our California customers for the way in which we responsibly source the most stylish and high-quality pieces from the best independent designers, so it felt like the natural next step for us in order to better serve our existing customers in the area and to help introduce others to Wolf & Badger in a unique and refreshing way,” said George Graham, co-founder and CEO of Wolf & Badger. “Los Angeles is now our second largest market in the U.S. The store opening follows a year of growth in the U.S., with sales surpassing $100 million and an over 100 percent compound annual growth rate from 2017 to 2021 based on year-over-year sales growth. The new space will also host a series of activations including workshops, product launches and styling events. Los Angeles customers will be able to shop a regularly evolving selection of merchandise from small independent brands that promote a sustainable and ethical way of creating products ranging from apparel, jewelry and other fashion accessories to home and beauty products. ![]() The brand opened a second location in Mayfair before combining the two stores into a three-level, 12,000-square-foot department store in King’s Cross. The new store, located on Melrose Avenue, is the company’s third stand-alone and second in the U.S., following the opening of its store in the SoHo district of New York in 2017.įounded in 2010 by brothers Henry and George Graham, Wolf & Badger originally opened in Notting Hill and carries a wide range of emerging designer labels for men and women. fashion retailer Wolf & Badger has continued its expansion by opening a store in West Hollywood on June 3.
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